About
Salvatore J. Tringali
Fractional CMO for small and mid-sized businesses
Most small and mid-sized businesses pay for marketing from five directions with nobody steering, so nobody can say what’s working. I’m a Fractional CMO: I review everything you’re running, build one growth plan, and lead it with your team and vendors for a fraction of a full-time executive’s cost. You get senior judgment, one clear monthly report, and the confidence to put the next dollar where it pays.
01 / Why I do this
Good owners, real budgets, and nobody steering.
You started your business to do the work you’re good at. Somewhere along the way you also became its marketing director. There’s a web developer, an ads person, someone posting on social, maybe an agency on retainer. Each one sends a report. None of them can tell you whether the whole thing is working, and every month you sign the invoices and hope.
I’ve spent more than 15 years on the other side of those reports, building websites, running campaigns and managing ad budgets for small and mid-sized businesses. I kept seeing the same pattern: good owners, real budgets, and nobody steering. Senior marketing judgment belongs to every growing business, whatever its budget.
So I work as a Fractional CMO. I look at everything you’re running, build one growth plan, and lead it alongside your team and vendors, with one report you can read in five minutes.
Your part is the part that matters. You decide where the business is going. You stop guessing, start leading your marketing with numbers you trust, and give every dollar a job.
Tell me where your marketing is stuck. I’ll tell you honestly whether I’m the right fit.
Book a discovery call →02 / Experience
Where I work.
2026 – Present
Fractional CMO & Strategic Marketing Consultant
Senior marketing leadership for growing businesses.
2023 – Present
2017 – Present
Proecho Solutions
Asheville-based media company investing in ventures where tourism, marketing and technology meet. Home to BeaconPoint, TourOptimizer and That Solo Traveler.
proechosolutions.com ↗03 / Expertise
Everything your plan needs, under one lead.
Open any area to see what’s included.
01 Marketing Strategy & Growth Architecture
- Full-funnel marketing strategy development for B2C and B2B brands
- Brand audits, go-to-market planning, and growth roadmapping
- Multi-channel budget planning and performance forecasting
- Aligning creative, content, and campaigns with business goals
- Fractional CMO leadership for scaling SMBs and lean teams
02 AI & Generative Search Optimization
- Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)
- AI visibility audits focused on LLM-indexed content and entity authority
- Structured content strategies for ChatGPT, Perplexity, Gemini, and beyond
- Narrative signal development to improve brand performance in AI search
03 Web Design & Digital Experience
- Strategic site architecture planning to support SEO, UX, and conversion paths
- Website redesigns aligned to brand positioning and performance goals
- Wireframing and content strategy with a focus on hierarchy and clarity
- Cross-functional collaboration with developers, designers, and content creators
- Webflow, WordPress, Shopify, and custom CMS project oversight
- Conversion-optimized landing page builds for paid and organic campaigns
- Technical SEO audits and implementation guidance
- ADA, mobile, and Core Web Vitals compliance
04 Search, Advertising & Performance Marketing
- Technical and on-page SEO for content-led growth
- Strategy and oversight for programmatic, search ads, Meta ads, and YouTube
- Conversion-focused landing page development and CRO audits
- Organic and paid integration to improve ROAS and customer acquisition cost
05 Content Strategy & Brand Positioning
- Developing content ecosystems and websites that drive search visibility and trust
- Messaging architecture and brand story development
- Strategic copywriting for web, campaigns, and owned media
- Authority-building content aligned to category entry points and user intent
06 Analytics & Optimization
- KPI modeling, dashboarding, and performance reporting
- GA4, Looker Studio, and attribution strategy development
- UX audits to identify friction and conversion blockers
- SEO content gap analysis and opportunity forecasting
04 / How I work
No fluff, no busywork.
Clarity, trust, shared ambition
Every partnership starts with all three.
Direct and hands-on
Responsive, in the work, and honest about what’s working.
Smarter, bolder execution
I challenge assumptions and push past the safe version.
Urgency, data and instinct
Move fast, decide on evidence and judgment.
05 / Off the clock
Lives in Milwaukee with his Plott Hound, Luigi.
English (fluent) · Spanish (basic)
Next step
Let’s build something great.
Tell me where your marketing is stuck. I’ll tell you honestly whether I’m the right fit.