About
Salvatore J. Tringali
Fractional CMO & Strategic Marketing Consultant
Salvatore J. Tringali is a Fractional CMO and strategic marketing consultant who helps businesses trade scattered tactics for focused, measurable growth. He founded BeaconPoint, a marketing agency for tour and activity operators, and runs Proecho Solutions, LLC, the media company that invests at the intersection of tourism, marketing, and technology. His work spans marketing strategy, AI and generative search optimization, web design, performance marketing, and analytics. He’s direct, hands-on, and focused on results.
01 — Experience
Where I work.
2026 – Present
Fractional CMO & Strategic Marketing Consultant
Senior marketing leadership for growing businesses.
2023 – Present
2017 – Present
Proecho Solutions
Asheville-based media company investing in ventures where tourism, marketing and technology meet. Home to BeaconPoint, TourOptimizer and That Solo Traveler.
proechosolutions.com ↗02 — Expertise
Six disciplines, one growth plan.
Open any area to see what’s included.
01 Marketing Strategy & Growth Architecture
- Full-funnel marketing strategy development for B2C and B2B brands
- Brand audits, go-to-market planning, and growth roadmapping
- Multi-channel budget planning and performance forecasting
- Aligning creative, content, and campaigns with business goals
- Fractional CMO leadership for scaling SMBs and lean teams
02 AI & Generative Search Optimization
- Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)
- AI visibility audits focused on LLM-indexed content and entity authority
- Structured content strategies for ChatGPT, Perplexity, Gemini, and beyond
- Narrative signal development to improve brand performance in AI search
03 Web Design & Digital Experience
- Strategic site architecture planning to support SEO, UX, and conversion paths
- Website redesigns aligned to brand positioning and performance goals
- Wireframing and content strategy with a focus on hierarchy and clarity
- Cross-functional collaboration with developers, designers, and content creators
- Webflow, WordPress, Shopify, and custom CMS project oversight
- Conversion-optimized landing page builds for paid and organic campaigns
- Technical SEO audits and implementation guidance
- ADA, mobile, and Core Web Vitals compliance
04 Search & Performance Marketing
- Technical and on-page SEO for content-led growth
- Strategy and oversight for programmatic, search ads, Meta ads, and YouTube
- Conversion-focused landing page development and CRO audits
- Organic and paid integration to improve ROAS and customer acquisition cost
05 Content Strategy & Brand Positioning
- Developing content ecosystems and websites that drive search visibility and trust
- Messaging architecture and brand story development
- Strategic copywriting for web, campaigns, and owned media
- Authority-building content aligned to category entry points and user intent
06 Analytics & Optimization
- KPI modeling, dashboarding, and performance reporting
- GA4, Looker Studio, and attribution strategy development
- UX audits to identify friction and conversion blockers
- SEO content gap analysis and opportunity forecasting
03 — How I operate
No fluff, no busywork.
Clarity, trust, shared ambition
Partnerships built on all three, or not at all.
Direct and hands-on
Responsive, in the work, and honest about what’s working.
Smarter, bolder execution
I challenge assumptions and push past the safe version.
Urgency, data and instinct
Move fast, decide on evidence and judgment.
04 — Off the clock
Lives in Milwaukee with his Plott Hound, Luigi.
English (fluent) · Spanish (basic)
Next step
Let’s build something great.
Tell me where your marketing is stuck. I’ll tell you honestly whether I’m the right fit.