Case Study / Red's Home & Garden
Red’s Home & Garden: Paid Ads and Social That Brought Shoppers Back to the Store
Retail store and greenhouse in Asheville, NC, selling plants, hardscaping, landscaping and home decor.
The challenge
Red’s Home & Garden is a high-volume retail store and greenhouse with a small online store. It carries indoor and outdoor plants, hardscaping, landscaping supplies and home decor.
The team wanted more shoppers in the store and more sales online, but it lacked the technical know-how to run paid advertising and the time to keep up a social media strategy.
The approach
Start with discovery. We reviewed Red’s online presence, social accounts, keyword opportunities, audience and competitors to find where new traffic could come from.
Ads across every network the customers use. We optimized the landing pages, then launched Google Search, Google Display, Facebook and Instagram campaigns written around the keywords and language Red’s shoppers respond to.
Targeting by who actually buys. Audiences were built from the demographics and interests of Red’s real customers: their regions, ages, jobs and hobbies.
Social that keeps the store top of mind. Integrated social campaigns ran alongside the ads to grow followers and engagement.
The results
- In-store revenue up 98% in Q4 2021
- Store visitors up 300% in the first 90 days
- Phone calls up 240% in the first 90 days
- 250 new store visitors traced to the ads in the first 60 days
Let’s build something great.
Tell me where your marketing is stuck. I’ll tell you honestly whether I’m the right fit.