Case Study / Historic Hotel Bethlehem
Historic Hotel Bethlehem: Google Search Ads That Grew Revenue 63%
Historic hotel in downtown Bethlehem, PA, with dining, banquet and conference space.
The challenge
Historic Hotel Bethlehem continues a tradition of hospitality on its downtown Bethlehem, PA, site that dates to 1741. Alongside its guest rooms, it offers award-winning dining, banquet and meeting space and a 5,000-square-foot executive conference center.
The hotel wanted an outside advertising team to take over and manage its Google Search advertising.
The approach
Day-to-day management of Google Search. We managed the hotel’s Google Search advertising through 2022: keywords, ad copy, bids and budget, with return on ad spend as the measure of success.
The results
- Advertising revenue up 63% in 2022
- 16.58 to 1 return on ad spend
Let’s build something great.
Tell me where your marketing is stuck. I’ll tell you honestly whether I’m the right fit.